About Me
With over 10 years in experiential marketing and brand activation across Canada, I've built a reputation for showing up, standing out, and delivering results. I've worked major events, led ambassador teams, and represented household name brands from coast to coast. Now I'm channeling that same energy into UGC content creation — bringing a real marketer's mind to every video and photo I produce. I don't just create content. I create content that converts — because I understand brands from the inside out.
EXPERIENCE
2024 – Present
UGC Creator & Content Strategist
infocr8 | @rafiexplores
Producing lifestyle, tech, luxury, travel and product UGC content for brands across TikTok, Instagram Reels and YouTube Shorts. Specializing in authentic short-form video built to perform as organic content and paid ads.
2018 – Present
Senior Brand Ambassador & Team Lead
House of XM | AIP Staffing | T1 Agency | Reef | Karma | Proof Experiences | Cotton Candy
Deployed across Canadian markets representing major global and Canadian brands at large-scale activations, retail events, and experiential campaigns. Responsibilities included team leadership, consumer engagement, on-site reporting, and brand representation at the highest level.
Highlights
July 2025
Calgary Stampede
Alberta Canada
Selected as Brand Ambassador for Canada's biggest annual event — representing a major brand activation to thousands of daily attendees.
April 2026
HYROX Ottawa 2026 — GoodLife Fitness
Ontario Canada
On-ground brand ambassador representing GoodLife Fitness at one of the world's fastest growing functional fitness events.
June 2026
PUSH Growth Network Ambassador
Ontario Canada
Accepted into an invite-only Canadian ambassador network connecting top-tier talent with premium brand opportunities.